The East West team were the pioneers in the importing and distributing of a range of finely crafted beers brewed in India. They were trailblazers in bringing the unique taste of Indian beers to the American marketplace. Since the original introduction in 1982, their brands have become well known and sought after by Indian cuisine aficionados and beer enthusiasts alike. Initially, they introduced Taj Mahal Premium Lager in both California and New York. Today this brand has become the largest selling originally Indian brewed beer in the USA. Taj Mahal was followed by Flying Horse Royal Lager and then Maharaja Premium Indian Pilsner. These beers are available in every one of the 5000 Indian restaurants around the nation.
The exclusive U.S. importer and distributor for the best Indian beers
President of EWB Inc.
Tony Bedi, President of EWB Inc. is the dynamic force behind the introduction and success of Indian beers in the USA. His initial foray into the world of marketing and brand building was a result of his degree from the Institute of Tourism & Hotel Management in Salzburg, Austria. After this, he used his world view and global experience when he parlayed his background as VIP Services Supervisor with a major international carrier and as Area Sales Manager in a top-notch distributor to set forth and bring his passion for Indian beers to a market that was avidly waiting for a global taste experience. Tony Bedi’s leadership, insight, and operational expertise strengthened distribution and heightened brand awareness with out-of-the-box marketing innovation. This lead to expanding the brands into new markets from coast to coast. Today Taj Mahal Premium Lager has become a household name in its market segment.